If you own and run your own business, you are a part of the brand. People are buying you as well as the products or services you sell. When you are starting out, it makes sense to capitalize on your personal network to help grow your business.
In the age of social media, this usually translates into using your personal Facebook account to sell your services or goods. While this is a great way to get started, it can make sustained growth difficult.
As your business grows and gains more and more legitimacy, you outgrow using your personal Facebook page. This is the perfect opportunity to make a business Facebook page. This transition can sometimes be a little anxiety-inducing because it can feel like you are losing your audience and following.
For this reason, it is best to build a Business Facebook Page from the start. It will save you a lot of trouble and worry as your business grows and changes. Here’s why a business Facebook Page is a good investment for your business.
Look More Professional
As you are building your business, you want to build legitimacy around it. Creating a Facebook Business Profile means that you start being legitimacy right away. You can use your business logo as your profile picture, build out a Facebook Shop, create social posts to market your business and make ads to reach new customers.
Freedom to Market Your Business
Your friends and family undoubtedly want to support your new business, but they would probably prefer to see pictures of your pets or kids and not a ton of marketing posts. When you use your personal Facebook page as your main business account, your marketing can sometimes take over everything.
This can sometimes get annoying to friends and family. A Facebook Business Page allows you to do all of the social promotion and marketing you want in the right way. Because it’s exclusively for your business, you don’t have to worry about frustrating friends or family or worrying about posting too much about your business.
Expand Your Reach
Using your personal Facebook Page for your business drastically limits your reach. While you want to make sure you are reaching all your customers, you probably don’t want them to see every little detail of your personal life that is on your personal Facebook.
A Facebook Business Page allows you to more easily reach a wider audience. People searching for the good and/or services you sell are more likely to find you with a Business Page and they are more likely to follow your page instead of “friend” you.
Easy Access for Advertising and Marketing Partners
As your business grows or to help your business grow, you might end up partnering with a marketing or advertising business. Giving them access to your personal Facebook is probably something you don’t want to do but if that’s what you have been using for your business, it’s hard to get around that.
Facebook Business Pages allow you to give access to your business account without needing to give away your personal login information. You can create completely separate vendor accounts making collaboration easy and more effective.
But Won’t I Lose Engagement?
Building a new Facebook Business Page is a commitment and requires work, but it is work that will pay dividends in the future. You can still share your business page and posts to your personal feed, but now it will look that much more professional. You can still capitalize on your personal connections while growing and legitimizing your business with a Facebook Business Page.
How Do I Do It?
Promote Creatively has done this for numerous clients! We work with you to build out a Facebook Business Page and make sure everything is set up and ready to go so you can hit the ground running. We even offer packages to grow your audience and help your business gain more customers! Contact us today for a free consultation so we can talk about how a Facebook Business Page can help your business grow!